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Discover Baobab

ABOUT US

OUR VISION & MISSION

Our vision is to be the partner of choice for entrepreneurs. Baobab is a microfinance group created in 2005 to offer tailored financial services to financially underserved entrepreneurs. Today, over 1 million small and medium businesses in 10 different countries trust us as their partner of choice.

Our mission: Revolutionize financial services by making them simple, fast and accessible. Because we believe in financial inclusion, our 4,000+ employees work towards meeting the needs of financially underserved entrepreneurs by making financial services simple, fast and accessible. We help them unleash their full business potential, wherever they are and regardless of their financial situation.

OUR VALUES

Proximity

We are always available where and when our customers need us: on the field, in our branches, on the phone or online.
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Integrity

Our customers are served with honesty and integrity and our products meet the highest professional standards.
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Simplicity

Every day, our 4,000+ employees help SMEs access the financial services they need easily and efficiently.

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Transparency

The information we provide to our clients is clear and understandable, because we believe this is essential to make our services accessible to all.

 

OUR HISTORY

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