Fanny is a HEC Grande Ecole and Sciences-Po Paris graduate in Corporate and Public Management. After graduating, she joined McKinsey & Company. There she worked in a wide variety of sectors (Banking, Telecom, Asset Management, Automotive, Public sector, etc.) and countries (France, Belgium, Australia, Togo, Morocco) on subjects related to strategy and performance. She then joined Boabab Group and worked on topics relating to performance, development of digital offering and product portfolio management.


Baobab Group is pleased to announce that Fanny has recently joined Baobab’s Group Executive Committee as Group Chief Marketing & Product Officer.


“Baobab has tremendous growth potential and my team is here to help unlock it”, said Fanny Masson. “We have a collaborative approach, leveraging the expertise of our affiliates while promoting innovative services to keep on expanding our horizon.”

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