The Baobab Group is committed to supporting SMEs in Africa and China with simple, fast and accessible financial services.
between 25 and 40 years old
Baba, 52, lives and runs his business in the Bonheur-Ville area of Ouagadougou. After spending 14 years in Europe, he returned to Burkina Faso in 1992. In 1998, he launched an unsuccessful venture in the leisure and restaurant sector. He subsequently worked for a company whose CEO is a Baobab Burkina Faso customer.
Naima carried out a feasibility study for a farming project in a rural part of El Fahs in Zaghouan province where she is originally from. She began by growing olives but also breeding poultry. Despite her modest beginnings, she is proud of her work today. «My project won medals and trophies. I received a double gold medal in the national organic production category.
Amadou, 37, went into business selling loincloths in 2008. In 2017, he wanted to expand into handmade footwear, which was a growth area. He always wanted to run his own business but his lack of funds had limited his ambitions. A neighbour who worked for Baobab suggested that he approach the bank.
Tafa sold sundries and miscellaneous items for a number of years. She decided to invest in a business selling hardware items. However, she had trouble securing funding for her retail business. Although she had known about Baobab Group services for some time, she never took the step. She initially applied for a loan with Baobab in 2017, but withdrew her application out of fear of potential complications.
His business is called Progressive Bookshop. Moses, 49, started his business 21 years ago with an initial investment of 1,500 Naira (€3.45). Based in the Kaduna region, Moses turned to Baobab in 2009 after a friend’s recommendation.
Maïmouna is 57 and lives in Dakar, where she runs a dry cleaning and dressmaking business. She started her dry cleaning business in 2012. To begin with, she only had a few customers. Over time, through patience and determination, Maïmouna started to earn people’s trust thanks to her attention to detail and completing work on time.